CUSTOMER INSIGHTS

Delivering Maximum Value to Loyalty Members

Velocity is the Global Award-Winning Frequent Flyers Program of the Virgin Australia group of airlines. The program offers a great range of premium services and innovative benefits to ensure their members membership is nothing but rewarding. Velocity’s members earn points on everyday items, which in turn grants them access to exclusive offers such as flights, flight upgrades, fuel, hotels, online shopping and more.


WHAT THEY SAID

 
Velocity Frequent Flyer

Oliver Rees

Chief Analytics Officer – Velocity Frequent Flyer

“Velocity have always been a company that is passionate about using insights to understand and improve on their members’ experience. Velocity worked with TechConnect to build a platform that would allow Velocity to combine member insights in a single location to make it easier for members to then receive relevant program offers.”


TECHNOLOGY

AWS Data Lake

AWS Data Lake

Automation

Automation

AWS Glue

Data Catalogue

Data Catalogue

Storage

Storage

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